Mit diesem Spot will Nike sich aber mal ordentlich in Szene setzen und ihrem schlechten Image was die Produktion ihrer Klamotten betrifft abhilfe verschaffen. Um ehrlich zu sein ein gut gemachter Clip wo man sehen kann, woher die Materialien für die neuen Fussballtrikots kommen und diese verarbeitet werden.

From 7 plastic bottles to the most advanced football jerseys on the planet.

Made with at least 96% recycled polyester, each jersey is made using an average of 7 plastic bottles, and each short is made using an average of 6 plastic bottles—adding up to 13 plastic bottles per kit. This makes the 2012 National Team Kit our most environmentally-friendly ever.

Reclaimed, discarded plastic bottles are melted down to produce new yarn, which is converted into fabric. This recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Lined up end to end, that’s enough bottles to stretch halfway around the world.

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