IKEA in Saudi Arabien löscht alle Frauen aus dem Katalog

02.10.2012
Willy
Web

Wahnsinnige Story hier. IKEA hat es tatsächlich gebracht und alle Frauen mit allen Möglichkeiten, die sie haben aus ihrem Katalog für Saudi Arabien zu löschen.

„We’re deeply sorry for what has happened,“ Ulrika Englesson Sandman said. „It’s not the local franchisee that has removed the photos. The error has occurred in the process of producing the proposal to Saudi Arabia, and that is ultimately our responsibility.“

The company is investigating why a decision to omit some women in its proposal for the Saudi catalog was taken, and said it would look into whether digital revisions could be made in hindsight.

Ms. Englesson Sandman said the omissions were completely needless since Saudi Arabia doesn’t prohibit women from being depicted in marketing material. „We understand why people are upset,“ she said.

„As a producer of the catalog, we regret the current situation,“ Ylva Magnusson, spokeswoman for IKEA Group, an Inter IKEA Systems affiliate that runs 298 of 337 IKEA stores world-wide and is responsible for the catalog, said. „We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values.“

„We encourage fair treatment and equal employment opportunities without regard to race, ethnicity, religion, gender, disability, age or sexual orientation,“ she said.

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Willy Dr. Lima

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