Mal wieder so ein genialer Marketing-Move. Diesmal während der Tour de France, initiiert von Encho Rage.
Last Saturday, in an elaborately planned and highly skilled prank, Swiss cycling media company Encho Rage sent a cyclist soaring over a road that was on the Tour de France route.
They had built a jump on the side of the road and completed numerous dry runs in preparation. Then at the perfect moment, they sent mountain biker Romain Marandet down just as the Tour’s leaders passed by.