Kampagne für die Rechte der Frauen: Google Autocomplete about Women



Eine tolle Kampagne der UN Women, auf der verschiedene Google-Suchalgorythmen zu sehen sind. Leider gottes heutzutage immer noch weit verbreitet, was da steht.

In this new campaign from UN Women the feature of real suggested search terms is used in the same way. Integrated with a powerful visual.

Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai at Adweek: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

The shocking answers from Google’s autocomplete feature on sexism


Über den Autor

Willy Dr. Lima

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