Als Teil seiner “BRANDalizing” Kampagne hat der Pariser Künstler Kidult mal wieder zugeschlagen und den Chanel Store in Paris etwas modifiziert. Pünktlich zur Pariser Fashion Week lässt er dort den Slogan “50% Off Crisis Day Sale” aufblitzen.
Plastered with bold slogan “50% Off Crisis Day Sale,” the Parisian graffiti artist’s latest piece comes in light of Paris Fashion Week, making mockery of the illustrious event and its footing in consumer culture. In recent times, a clip of Kidult spray painting Marc Jacobs’s Paris store has appeared in A$AP Rocky’s “Fashion Killa” video, reinforcing the artist as a much-conversed topic not only in art and fashion, but also music respectively.