„The Sound of Taste“: Wenn Essen zur Musik explodiert

Video, Web

Bildschirmfoto 2014-01-13 um 13.14.40

Audiovisuelle Installationen sind ja meistens sehr beeindruckend. Das so etwas auch in der Werbung funktioniert, zeigt uns dieser Clip hier.

An audio visual installation in association with Schwartz Flavour Shots, an innovative new
range of herb and spice blends locked in oil. What does flavour look like? How does it
sound? These are the questions that inspired herb and spice experts, Schwartz, to create
what they describe as a ‘Sonic Flavourscape‘.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli
and coriander were rigged to explode in perfect sync with a bespoke musical composition.
Each explosion represents an individual piano note or chord, which when filmed at high
speed, creates a surreal three dimensional sound scape.

The project bought together an eclectic collective of creative collaborators. DJ/Producer
MJ Cole was approached to translate the sensation of taste into a musical composition.
Film maker Chris Cairns and pyrotechnic designers, ‘Machine Shop’, then went to work
turning this sound into a physical scale.

via Zeutch

Über den Autor

Willy Dr. Lima

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