Interessantes Projekt. Eine Jeans, die in Regenbogenfarben gewaschen aus der Maschine kommt. Surprise!!!!

Fabric scientists at Betabrand have announced the discovery of Gay Jeans, proof that some denim really is just born that way.

News of this revelation has reignited the debate surrounding issues of denim equality. Denim advocates are heralding the discovery, pointing to it in their argument for equal treatment for different types of jeans.

Gay Jeans begin life looking and acting like regular 5-pocket denim jeans, but as they experience normal washing and wearing over the course of their life, their indigo dye gradually fades away, revealing fabulously colorful yarns just waiting to come out.

Says Dr. Ame Corwin, Advanced Materials Researcher at Betabrand, “We hope Gay Jeans will help end generations of exclusion and unfair treatment for atypical denim. All jeans deserve equal rights, regardless of color, creed, and fiber content.”

Conservative denim groups declined to comment.

Rainbow Denim Slim Fit Gay Jeans

via Rene